SHELL OIL COMPANy
With so many fuel loyalty programs out there, it’s hard to stand out. So we helped Shell take their loyalty program to a whole new level: Gold+. Members of the Fuel Rewards program who reach this invite-only status don’t just save on fuel, they gain access to exclusive Chefsfeed events, VIP zones at sports games, discounted movie tickets, signed Scuderia Ferrari merchandise, and so much more. Nearly every month, members receive emails detailing what new experience they can look forward to. We helped launch this status in 2018 and it’s millions of members strong today.
OVERVIEW:
Client: Shell Oil Company
Year: 2018
Role: Art Direction, UX Design, Concepting, Production