SNAP, inc.
Back to School
Overview:
Client: Snap, Inc.
Year: 2022
Role: Art Direction, UX Design, Concepting, Asset Creation, and Motion Graphics.
When Snapchat came to us looking for a way to reach new marketers and media buyers for the back-to-school season, we developed a campaign unlike anything they’d ever done. We asked the question, if back-to-school doesn’t look like it once did, what does it look like? And that was something only Snap could answer. We invited brands to go “Snap to School” to learn how they could connect and engage with customers through AR.
Asset creation
The team and I created an established visual system for “snap to school” and built out an entire asset library. This library included campaign specific branded elements, lockups and UI mockups.
