UCI Health
UCI came to us looking for a campaign that both their university and their health system could rally around. Something that resonated with their students and their doctors and researchers. We delivered not just a campaign theme, but a state of mind, a driving force, and a rallying cry that was conveyed in every piece of communication that carried the UCI name. Anyone who encountered a STOP AT NOTHING ad, walked away knowing the world is better and the future is greater because of what UCI is doing.
Stop At Nothing
OVERVIEW:
Client: UCI Health
Year: 2021
Role: Art Direction, Production and Concepting.
Awards: Emmy Award in the Commercial – Single Spot category from the National Academy of Television Arts & Science-Pacific Southwest Chapter. Telly Awards: Silver in the General – Online category; and Bronze in the General – Local TV category.